Today I was looking thru my Blogger Page Titles, & discovered the power that text plays in the Google SERP (Search Engine Results Page), now I’m not talking about Hypertext Links, I’m talking plain old text, you know the same as this blog post.
Let’s backtrack a bit.
Back in April of 2009, I wrote a small Mp3 Plugin for Windows Live Writer, & posted the plugin on the Windows Live Writer Gallery. Inside of the description I posted a text only version of the URL to a sample of what the Mp3 Plugin would look like, so that the end user could make a quick decision to decide If that plugin was what they wanted. Since Windows Gallery wouldn’t let me post an actual hyperlink, I had to settle for a plain text version, & hope that anyone looking thru the Windows Live Writer Gallery, would copy & paste my text URL that I posted, into their own browser, & then find my blog.
Fast forward, to today.
I was looking thru Google Webmaster Tools, & found that I was getting a lot of Mp3 related organic search traffic from Google SERP. My first thought was that Google is wrong in what they are finding. I do have a few short blog post that are Mp3 related, but that wasn’t my ultimate goal for this blog, sure this blog is all about me sharing what I know, & what I discover while pushing this blog towards the top of the SERP. Could Google really be on to something, in my Google Webmaster organic search results?
The search results in question is Windows Live Writer Mp3, If you follow that link to the Google SERP, you’ll see that I’m not number one (or am I), the number one spot points to the Windows Live Writer Gallery, the really cool thing about this is, If you look at the number one spots description, it shows that single plain text link, that I posted back in April 2009, multiple times.
Now don’t take this post the wrong way, I’m not bragging about how well I’m ranking in the Google SERP, in fact 1million hits isn’t really that much as far as SERP goes. What I’m blogging about, is that plain text is a powerful tool, & can be used to replace hyperlinks, when your in a situation like I was, If the site your posting on doesn’t allow hyperlinks.
Now again only use this trick when you are actually contributing something to others, don’t use it for spam, nobody likes spam. In this example I did a lot of work to get that plugin working, I did days of research to learn how to hook into Windows Live Writer, with VB.NET to write my first Mp3 plugin, just try & do a Google search for any good info on the related subject.
Use the “POWER of Text” wisely. :)
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